Project
Eastman Village, identity & campaign
Year
2018–2020
Client
Barratt London
Local authority
London Borough of Harrow
Once an industrial hub and the home to the Kodak Factory for 125 years, the area is in the middle of a massive regeneration project in that will open Harrow View up to the public and create a new home for the creative community as well as restaurants, homes, offices and shops. Named after George Eastman, the co-founder of Kodak in 1888, Eastman Village is a vibrant new residential quarter located in the heart of Harrow.
PTE delved into Harrow’s and Kodak’s industrial past to create a new identity, marketing material as well as wayfinding and signage. The new place brand is anchored around a custom brandmark which references the original alignment guides on Kodak’s 35mm filmstrips.
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